5 Reasons why you should Make Equipment Your Own.
Equipment is the heartbeat of your cafe. Trying to operate without it would be impossible. The equipment you use tells your unique story. Customizing your equipment to make it your own tells the best story of all and here is why…
1. Theme Setter
The equipment can incorporate colors, surface finishes and aspects from the overall cafe or bar design. The espresso machine, grinders or even brew equipment then becomes a focal point for this theme or plays a supporting role to the overall aesthetic.
2. Add Value
Customizing adds value to equipment by making it unique or “limited edition”. It is also a way to pair equipment with the brand image of a company making the overall business more desirable and valuable. It can be a business growth catalyst that influences image, brand recognition, local popularity and “word of mouth” advertising.
Custom equipment reflects the diverse flair and personality of all those in the industry, from the tame and traditional espresso sipper to the wild exhibitionist doing a handstand while pouring a rosetta. Customizing showcases the aim and focus of a business, helping it stand out and to differentiate itself from others in the industry.
Functional customization can turn an ordinary machine into an extraordinary tool for creating beverages. Off the shelf functionality of equipment can sometimes be a hurdle for visual flow and cohesion on the customer side of the bar as well as affect productive workflow behind the bar.
5. Streamline your Workflow
In the past, stock machine function was a given we all accepted and worked with. Customizing gives you the option to reassess machine function, flow and the barista/machine interface. It gives you the opportunity to have your equipment modified to meet your wants and needs. Of course there are limitations to what can be done based on your machine choice, budget and availability of qualified custom shops, but the options to modify and innovate far outweigh the limitations.
Customizing helps bridge the gap between the equipment manufacturer and the barista by shining a spotlight on aspects of machines and grinders that barista, cafe owners and the industry would like to change or enhance. It helps push those involved in the industry to innovate and influence the “status quo” for specialty coffee.
For customization questions or to start your own custom job connect with us by emailing firstname.lastname@example.org